Ask Pilar: The Home Care Opportunity: Big Risks, Big Rewards For Senior Living Providers

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As the baby boomer generation ages in the coming years, demand for private-pay senior living is expected to soar—but so too is demand for at-home care.

Recognizing this, many independent living and assisted living companies are taking a closer look than ever before at the opportunity and risks in expanding their services to include private-pay personal care in people’s homes.

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