Serving “The Forgotten Middle” was the challenge for the brainstorming Hackathon at the NIC conference, which attracted 3,400 people. Participants came up with innovative ideas, from ways to finance middle-income senior housing to new ways of operating the facilities.
Some suggested bringing the price down for prospective residents by paying investors a lower rate of return while securing tax incentives and abatements. Others talked about separating health care from hospitality, relying on third-party concierges to provide meals, housekeeping, and other services. In this scenario, residents could choose the foods and services they’d like and pay the concierge company only for what they want. Other ideas for farming out some of the services: Instead of a central kitchen, residents could get meals delivered from grocery stores or local restaurants. Ride-sharing companies like Lyft and Uber could provide transportation. Telemedicine could deliver health services remotely, rather than the facility paying for on-site medical care. Some participants favored a mixed-use concept, where the housing would share space with commercial tenants, like a grocery store and offices, who would pay rent to the facility owner.